Athleta (7)

Athleta was founded in 1998 to meet the unique needs of athletic women. Acquired by Gap, Inc. in 2008, we opened our first store in Mill Valley, California in 2011. 2016 saw the launch of the community-driven Power of She campaign and the debut of Athleta Girl. In 2018, we became a certified B Corp, reinforcing our commitment to business as a force for good. Allyson Felix became Athleta’s first-ever sponsored athlete in 2019, changing the conversation around athlete sponsorships—particularly for female athletes. In 2020, we launched the Power of She Fund, providing grants to organizations reaching women and girls through movement and connection. In 2021, we introduced inclusive sizing (XXS-3X), launched AthletaWell, an immersive digital community for women’s wellbeing, and welcomed Simone Biles as our second holistic partner. That year we also opened our first company operated stores in Canada, introducing our brand to even more women. In 2022, we added musician and entrepreneur Alicia Keys to our roster of purpose driven partnerships, which included product offerings, community and wellbeing resources. Show Less