Equity Brands (5)

The Betty Crocker name has been a cultural icon for more than 90 years. In fact, it was voted among the top 10 icons of the 20th century by AdAge. With tremendous recognition among consumers, the name Betty Crocker is inextricably linked with the notions of hearth and home in the mind of the American consumer. Betty Crocker is a classic, timeless name that has maintained its relevance because it is synonymous with helpfulness, trustworthiness, and quality. The image of Betty Crocker has deliberately moved with the times to become the answer to the question of how individuals and families can live full lives today, with style and creativity. The evolution of this brand has been driven by a change in emphasis. No longer just about the finished product, Betty Crocker is about a time, a place, and a moment—the entire experience. Show Less