Quip (6)

We found quip to prove that good design has a bigger impact on oral health than quick-fix gimmicks A dentist's insight Our journey began at a neighborhood dentist in New York, with a suggestion to use the “cheapest electric brush available” to fight the common, damaging habit of brushing... Read More

We found quip to prove that good design has a bigger impact on oral health than quick-fix gimmicks

A dentist's insight

Our journey began at a neighborhood dentist in New York, with a suggestion to use the “cheapest electric brush available” to fight the common, damaging habit of brushing too hard. Years of "innovation" had barely improved the humble toothbrush, and instead, overshadowed the far more harmful, habitual problems that still persist.

Brushing too hard, not long enough or twice a day, not flossing or replacing your brush, and skipping the dentist are often ignored issues. Yet they have a far bigger impact on oral health than a "Bluetooth ultrasonic" brush could ever have alone. So we fixed it.

A user-focused design

As designers, this challenge excited us. And we were uniquely positioned to solve these core problems with the honest aim (not the bias of a boardroom or marketing team) using the product and user experience design skills we knew best.

We saw three main causes behind the problems: overly complex functionality, clunky products, and a total lack of services to cater to the modern lifestyle. So we made it our mission to create honest, accessible, and simple oral care products that helped focus on the habits that really matter.

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